A 40 Year Career, Multiple GOLD Records and NO Email List! WTF! Zero! Nada! Nil!
A 40 Year Career and NO Email List WTF! Lets talk about Content vs Platform - Every Artist's Battle
We’re not naming names to embarrass the artist. We DO want to use it to make a point.
When you ignore back-office [ Platform ] you ad significant “drag” across your whole career. This sounds obvious, right, this artist should have his house in order. In some ways he is starting over. Sure obviously there’s Facebook and Instagram. But without “owning” your pipeline to your fans that care about you most…you are significantly diminished in your reach.
Organic reach on Facebook it’s right at 2% so say you have 100,000 followers on Facebook. Your organic range is only 2,000.
The marketplace has shifted completley. Back then you can just focus on the music and ignore everything else. This was detrimental then it is SUPER detrimental now.
This is about the stuff that turns a 2 year career into a 20 year career and it’s easily missed or maybe even avoided.Let’s talk about how to begin to building a long-term “platform” under your music.
Without a platform, nothing is possible, BUT with a platform ANYTHING is possible.
Most artists are naturally focused on the music or “content” side of their career and can often neglect completely the “platform building” side of their career. Join us for a transparent conversation were we talk about ways that artists can begin to shift out of “content only” into building a platform that strengthens, supports and sells the great music you create.
Let's talk about some ways that artists can begin to shift out of “content only” into building a platform.
A platform that:
STRENGTHENS your music, SUPPORTS your music and
SELLS the great music you create.
When we say "platform" we’re not talking about Facebook or Instagram. A platform is the structural support system under your music. UNDER the experiences you create.This is about the stuff that turns a 2 year career into a 20 year career and it’s easily missed or maybe even avoided. Let’s talk about how to begin to building a long-term “platform” under your musi
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